“In 2019 Rider Sandals was looking to create excitement in the sneaker community for its newest lineup of products for summer season. We connected with the top 25 sneaker boutiques in country Shoe Gallery in beautiful Miami Florida to launch the collection with an event featuring our target audiences primary cultural pillars: Art, Music and Fashion

I reached out to Atlanta graffiti/hip-hop icon Dr. Dax to bring this project to life. Dax was able to create custom art we used to produce a lineup of exclusive giveaway merchandise, promotional assets, product display and in-store mural. To create broader awareness for the event I curated a lineup of local celebrities and influencers to promote and attend positioning the brand at the center of the cities sneaker + streetwear culture.”